- intellectual property, objects, trademark, legal protection
- Pages 226-233
Article presents analysis and study of problems arising in the course of trademark legal regulation in Ukraine. Authors analyze regulatory framework of intellectual property institute. Peculiar aspects of legal protection of trademark ownerʼs rights are revealed along with identification of means to assess the situation and formulate efficient ways and mechanisms of protection. That is why proper exercise of intellectual property rights for trademarks is considered by the global community to be an integral element of economy successful development, important factor of product competitiveness increasing, minimization of unfair competition, therefore elimination of deficiencies in legal regulation of trademark use in commercial stream is one of the tasks of legislators specializing in trademark legal protection. Applicable Ukrainian legislation establishes various means of trademar ownerʼs rights protection – that is why it is very important to carry out correct the analysis of the situation properly and identify the most suitable and effective protection mechanisms. More attention must be paid to improvement of interaction between state bodies and business entities involved in intellectual activity and ensure proper implementation of international regulations in Ukrainian legislative framework.